YouTube’s offline video for mobile & what this means for content creators

AllThingsD recently posted about Here’s How YouTube’s Offline Videos Will Work (Memo) and I thought I’d shed some light on this and how it will affect video content creators.

What we know so far

  • The viewer will need to use a YouTube mobile app to watch the videos
  • They will contain ads
  • Viewers will have up to 48 hours to watch what they take offline, this window refreshes each time the device connects to the internet.
  • Offline videos will be enabled by default in the YouTube App.
  • Partners of YouTube do have an option to opt-out, this can be done now.

Think podcasting for video

Podcasting already exists for video, since YouTube is the second largest search engine online it makes sense that they would want to allow for videos to be played offline. Many people already download videos using a few different methods, I’ve even shared my method in the past too. I have a feeling that this will change the way that video is consumed just like how iTunes changed the way that recorded content was listen and distributed when they added Podcast support many years ago.

Should you opt-out?

I won’t be, WPwatercooler.. my weekly WordPress show is distributed using iTunes and Stitcher.com for audio, for video I rely on the power of YouTube to get our videos out there. A huge percentage of people that watch the videos are doing so from their mobile devices. Since video podcasts are costly to distribute I love the fact that YouTube is taking this on.

How will this help me with getting more views?

It depends on a few key factors, how long is your video and is it something that people would watch on the go? WPwatercooler is a 30 minute show about WordPress. The 30 minutes is short enough for people to consume yet long enough for us to get our point across. I think if the videos on your channel are short and consumable then you’ll see many more views because of this. Most people that are bored waiting for something are looking for a quick fix, if YouTube downloaded some videos for you for offline viewing and they were short I’d imagine you would watch them if you could. If you commute an hour a day on the train or subway and get bad cell reception I’d imagine you’d be ok with watching an episode or two of WPwatercooler during your trip.

 

Jason Tucker

Jason Tucker

Web Developer at Tucker.Pro
Jason brings 15+ years of hands-on experience as a web developer and systems administrator at large corporations and businesses in the fields of healthcare, manufacturing, technology and entertainment. Specializing in PHP coded sites utilizing WordPress. Jason owns and operates Tucker.Pro a WordPress web development company in Whittier, CA. He is also the host of WPwatercooler a weekly WordPress YouTube show and podcast
Jason Tucker
Jason Tucker
Jason Tucker

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FAF deciding on filters on post to be syndicated:

Jason Tucker: What Is oEmbed and Why You Should Use It.

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Jason Tucker : What Is oEmbed and Why You Should Use It
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Decide filter: Returning post, everything seems orderly :Jason Tucker: What Is oEmbed and Why You Should Use It.

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Jason Tucker : What Is oEmbed and Why You Should Use It
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FAF deciding on filters on post to be syndicated:

Jason Tucker: Podcasting 101

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Jason Tucker: Podcasting 101
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Decide filter: Returning post, everything seems orderly :Jason Tucker: Podcasting 101

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Jason Tucker: Podcasting 101
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FAF deciding on filters on post to be syndicated:

Jason Tucker: Video oEmbed Integration

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Jason Tucker: Video oEmbed Integration
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Jason Tucker: Video oEmbed Integration
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FAF deciding on filters on post to be syndicated:

WordCamp San Francisco 2013: Hallway InterviewsTrack 1

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WordCamp San Francisco 2013: Hallway InterviewsTrack 1
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Decide filter: Returning post, everything seems orderly :WordCamp San Francisco 2013: Hallway InterviewsTrack 1

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WordCamp San Francisco 2013: Hallway InterviewsTrack 1
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FAF deciding on filters on post to be syndicated:

Jason Tucker: How to Stream a Meetup or Live Event

Array ( [post_title] => Jason Tucker: How to Stream a Meetup or Live Event [post_content] =>

Jason Tucker: How to Stream a Meetup or Live Event
[post_excerpt] => This presentation shows how meetups can stream content and make it available to everyone. Covers equipment and setup, as well as, coverage for live stream. Presentation Slides » [post_date_gmt] => 2013-03-02 17:52:20 [post_date] => 2013-03-02 09:52:20 [post_modified_gmt] => 2013-03-02 17:52:20 [post_modified] => 2013-03-02 09:52:20 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://wordpress.tv/?p=17745 [meta] => Array ( [enclosure] => Array ( [0] => https://videos.files.wordpress.com/n3EPve3g/video-90195238fa_dvd.mp4 234700800 video/mp4 [1] => https://videos.files.wordpress.com/n3EPve3g/video-90195238fa_std.mp4 122265600 video/mp4 [2] => https://videos.files.wordpress.com/n3EPve3g/video-90195238fa_fmt1.ogv 122265600 video/ogg [3] => https://1.gravatar.com/avatar/ad35284a9f9471314e3eef5f97dac331?s=96&d=https://1.gravatar.com/avatar/ad516503a11cd5ca435acc9bb6523536?s=96&r=G [4] => https://videos.files.wordpress.com/n3EPve3g/video-90195238fa_dvd.mp4 234700800 video/mp4 ) [syndication_source] => Videos of Jason Tucker – WordPress.tv [syndication_source_uri] => https://wordpress.tv [syndication_source_id] => http://wordpress.tv/speakers/jason-tucker/feed/ [rss:comments] => https://wordpress.tv/2013/03/02/jason-tucker-how-to-stream-a-meetup-or-live-event/#comments [wfw:commentRSS] => https://wordpress.tv/2013/03/02/jason-tucker-how-to-stream-a-meetup-or-live-event/feed/ [syndication_feed] => http://wordpress.tv/speakers/jason-tucker/feed/ [syndication_feed_id] => 9 [syndication_permalink] => https://wordpress.tv/2013/03/02/jason-tucker-how-to-stream-a-meetup-or-live-event/ [syndication_item_hash] => 4fd582f6799e16eed347636b38e5ac23 ) [post_type] => post [post_author] => 5 [tax_input] => Array ( [category] => Array ( [0] => 75 [1] => 79 [2] => 78 [3] => 82 ) [post_tag] => Array ( ) [post_format] => Array ( ) ) )

Decide filter: Returning post, everything seems orderly :Jason Tucker: How to Stream a Meetup or Live Event

Array ( [post_title] => Jason Tucker: How to Stream a Meetup or Live Event [post_content] =>

Jason Tucker: How to Stream a Meetup or Live Event
[post_excerpt] => This presentation shows how meetups can stream content and make it available to everyone. Covers equipment and setup, as well as, coverage for live stream. Presentation Slides » [post_date_gmt] => 2013-03-02 17:52:20 [post_date] => 2013-03-02 09:52:20 [post_modified_gmt] => 2013-03-02 17:52:20 [post_modified] => 2013-03-02 09:52:20 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://wordpress.tv/?p=17745 [meta] => Array ( [enclosure] => Array ( [0] => https://videos.files.wordpress.com/n3EPve3g/video-90195238fa_dvd.mp4 234700800 video/mp4 [1] => https://videos.files.wordpress.com/n3EPve3g/video-90195238fa_std.mp4 122265600 video/mp4 [2] => https://videos.files.wordpress.com/n3EPve3g/video-90195238fa_fmt1.ogv 122265600 video/ogg [3] => https://1.gravatar.com/avatar/ad35284a9f9471314e3eef5f97dac331?s=96&d=https://1.gravatar.com/avatar/ad516503a11cd5ca435acc9bb6523536?s=96&r=G [4] => https://videos.files.wordpress.com/n3EPve3g/video-90195238fa_dvd.mp4 234700800 video/mp4 ) [syndication_source] => Videos of Jason Tucker – WordPress.tv [syndication_source_uri] => https://wordpress.tv [syndication_source_id] => http://wordpress.tv/speakers/jason-tucker/feed/ [rss:comments] => https://wordpress.tv/2013/03/02/jason-tucker-how-to-stream-a-meetup-or-live-event/#comments [wfw:commentRSS] => https://wordpress.tv/2013/03/02/jason-tucker-how-to-stream-a-meetup-or-live-event/feed/ [syndication_feed] => http://wordpress.tv/speakers/jason-tucker/feed/ [syndication_feed_id] => 9 [syndication_permalink] => https://wordpress.tv/2013/03/02/jason-tucker-how-to-stream-a-meetup-or-live-event/ [syndication_item_hash] => 4fd582f6799e16eed347636b38e5ac23 ) [post_type] => post [post_author] => 5 [tax_input] => Array ( [category] => Array ( [0] => 75 [1] => 79 [2] => 78 [3] => 82 ) [post_tag] => Array ( ) [post_format] => Array ( ) ) )